Sunday, 25 September 2016

bollywood title sequences



http://www.artofthetitle.com/title/aagey-se-right/#
How often are unique title sequences used in Indian cinema?
In Indian mainstream cinema, till recently the hierarchy of importance has been — Stars, music, stars, story, dance, stars, locations, stars. So as is obvious giving credit where credit is due has been a formality and an afterthought. Normally the main credits were placed on the opening shots itself.
It would be unfair to say that Indian cinema has not seen unique title sequences. Filmmakers have experimented over the decades though the language was often borrowed in some cases such as the example below. The inspiration is clear though the adaptation is very Indianised, in this case the figure is clearly that of a curvy Indian woman.
Earlier, in India, there was a need to have the main titles in three languages. English, Hindi and Urdu. but recently there has less of the need to have it done.
 In Bollywood, the music and songs often need to be ready before the film goes into production so that the song and dance can be planned along with the shoots for the film. The music for the film is actually released before the film to garner interest with viewers. This is a part of the standard marketing strategy used for mainstream features.
Aagey Se Right has three heroes, in random sequence of importance — Gun, Cop and Terrorist. The mayhem that ensues within the film due to these three heroes holds the essence of the film. In order to create that in the titles and to keep a degree of mystery, it needed to remain abstract.
the title sequence uses a lot of graphic signs in urban areas which suggest the characters 
with 1,000 films produced annually (about double Hollywood's output), Bollywood is the world's most prolific cinema factory.


Do Knot Disturb
Colour scheme is very bold and have a very indian pallete. with repetition of the  same design. as said previous you could tell that title sequences have just recently picked up in Bollywood.

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