What is it that good title sequences share?
A: They are original in a way that is either daring and challenging, or clever and wonderful. They are always thoughtful; even those with raging adrenaline and nervy force have a thoughtfulness to them.
It seems like title sequences are to Se7en as branding is to the FedEx logo
this new standard in title sequences equalled the film and the film delivered the brilliant tonal darkness promised in the sequence. That sequence and the classic example you provided in the FedEx logo have a depth and thoughtfulness to the 'communicative attributes' within.
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